FRED RENO

What We Do

MISSION

The goal at Thomas Jefferson Wine Company is to be recognized as the most professional and authoritative source for strategic advice in the fine wine industry. In doing so , our focus is to add value and have a lasting impact on our client's success.

Our Expertise

With extensive experience in sales, marketing, and branding; along with a proven track record for delivering results and profits; Fred Reno can help guide and advise you on a strategic plan and pathway for your wine companies' long-term goals.

About us

testimonials

What Industry says about Fred

"Fred Reno is a recognized leader in the wine business. His experience and expertise in brand creation and development, brand launching and distribution management, is without peer. Fred brings a high degree of candor and attention to execution of his projects. I liken him to a colonel in the US Army Special Forces. "

John A Fisher Managing Director, Fisher & Company

"Fred Reno has lived the wine business...he is the wine business. An exceptional palate, an expert in packaging design, an accomplished brand developer and a sales management pro. He has done it all and has helped our vineyard and winery in all of these capacities."

Steve Brutocao CEO, Brutocao Family Vineyards

"I met Fred in 1982 when he was honing his skills at retail wine in Washington, DC. He soon moved to the west coast and quickly established himself as a guru of luxury marketing and sales. Then he did what no one had thought possible; he and his team built one of the finest, most respected, most profitable American brands and exclusively with a white wine, chardonnay. This had never been done before, nor has it been done since. I would trust any brand in the hands of Fred Reno."